I'm a Senior Brand Designer working across three areas as an integrated practice. My work bridges brand identity, strategy, and brand expression, drawing from design thinking, human-centered design and a career spanning more than eighteen years in the creative industries.
Design for change
Design can address today's biggest challenges by empowering the people, businesses and organisations doing the work. When grounded in purpose and central to their mission, it becomes an instrument that shapes how we perceive, understand, and respond to complex issues across business and culture. It bridges strategy and human experience, translating intention into action, and in doing so, creates the conditions for stronger organisations, more meaningful work, and a fairer world.
Areas of focus
Brand identity, Visual design, Design systems, Print & editorial, Packaging, Signage & wayfinding, Typography, Digital design
Clients
Selected clients through studio engagements, in-house roles, and freelance work.
Auchan, Bosch, Cotnari, Schulte & Schmidt, Ceetrus (Immochan), Kronospan Foundation, Bilka, Coresi Shopping Resort, Oursson, Crama Bucium, Crama Basilescu, Atasagon, Foundation Conservation Carpathia, Quartz Matrix, Mirro, ResearchFDI
